Adrijana Vujadin, 10533108 – Analysis of the performance of (ADI)GIT_blog

(ADI)GIT_blog has been authored by Adrijana Vujadin, a student at DBS who is writing about very attractive Big data topics in the Digital world. The blog has started to publish articles on January 26 and the last post has been on the Blogger.com platform on February 21 and that is a period that we are going to analyse. 

Overview of 5 blog posts with titles, comments and page views:

The observation period has highlights and summary points include:

Number of Users: 164
Sessions: 472
Pages / Sessions: 1.99
Pageviews: 938
Bounce rate: 59.96%
Mobile users: 73.8%
Desktop users: 26.2%

Our visitors are coming mostly from Ireland (77) and Bosnia and Herzegovina (57), and they are between 18-34 years old. Among them, males are 54.15% and female 45.85%. Visitors have interests in sports, computers, food and drinks, cooking and travelling. 

The relationship between the new visitor (70.39%) and returning visitor (29.61%), but returning visitors are making 90% of conversions.

Top channels help us to know how our visits are acquired:

Source Medium report enables completely ABC analysis to see where are our users acquired, how they behave and do they make conversions:

For the last blog post, Adrijana added a certain goal to check do visitors spend more than 30 seconds on her blog. So, 78.57% of total 42 conversions came from Blogger.com platform and these users have a 50.22% Bounce rate.

To understand better visitors we checked User flow graph to see the various touchpoints of their visits: 

As we can see the landing page is receiving a lower level of traffic than other pages. That is a common case for websites, especially when they have a Blog (Patel, 2019). 

Recommendation for (ADI)GIT_blog:

This Blog has a huge space for improvement in terms of: 

• Decreasing the bounce rate under 55% (now is 59.96% - higher than average ), that means a call to actions, checking technical consideration, content optimisation and engagement with readers, should be included (Yoast, 2017).
• Increasing the number of internal links 
• Optimising better content that will lead to more organic searches (Labunski, 2018). 
• Improving the experience for returning visitors who usually will become our subscribers, readers, followers and potential customers/leads (Seleh, 2016). 

References:

Labunski, B. (2018) 'Google Analytics guide - 10 actionable tips that all boost your traffic and ranking'. Available at: https://www.semrush.com/blog/google-analytics-guide-10-actionable-tips-thatll-boost-your-traffic-and-ranking/

Patel, N. (2019) 'How to Calculate Your Landing Page Conversion Rate (And Increase It)'. Available at: https://www.crazyegg.com/blog/landing-page-conversion-rate/ (Accessed: 26 February 2020).

Saleh, K. (2016) ‘7 essential Google Analytics reports every marketer must know’ - Search Engine Land. Available at: https://searchengineland.com/7-essential-google-analytics-reports-every-marketer-must-know-250412 (Accessed: 26 February 2020).

Yoast (2017) ‘Understanding bounce rate in Google Analytics’. Available at: https://yoast.com/understanding-bounce-rate-google-analytics/ (Accessed: 26 February 2020).