Will AI take over marketing?

According to Adobe’s latest Digital Intelligence Briefing (2018), top leading companies are more than twice as likely to be using AI for marketing (28% vs. 12%). This trend will be followed by medium and small-sized businesses that want to fight for their customers on the market share. Marketers could see the way that technology changed marketing and has designed new challenges, new tasks and new job functions, and that will be the case with new AI revolution on today’s marketing (Schaub, 2019).

Hubspot (2020) predicts trends how AI will reshape marketing in 2020:

1. Content marketers will have to adopt artificial intelligence

Even though we thought that AI cannot write books and journals it can have a significant impact on content. Marketers are already using AI in creating content for Social Media, online ads and email campaigns and they will use it in terms of better ranking and other SEO opportunities. As simple as that, companies that are not using AI in their content will not experience the growth (Roetzer (2019). 

2. Higher personalisation for consumers

We already have examples of personalised emails or recommended content created on user experiences but AI is going to bring hyper-personalised solutions as consumer’s expectations are growing rapidly. Personalised Development Study (2019) reported that 93% of businesses with an advanced personalization strategy experienced revenue growth and we can notice how significant focus will be on this.

3. AI and the ability to automate time-consuming SEO tasks

Marketers will benefit from AI in time-consuming management where an emerging technology will ensure the automated process at self-connecting website pages, self-optimising mobile pages and self-controlling duplicated content.

4. AI will fit into the daily lives of marketers in a more natural way

Roetzer (2019) highlights that the best AI-driven marketing tools will mature by interacting with marketers in a way that feels more human. In most cases, AI is closely described as a challenge that marketers are facing and a new focus has to be moved to positive influence and techniques that simplify marketer’s life.

Source: https://www.singlegrain.com/

To sum up all above, all predictions for AI in marketing look like beneficial for marketers’ busy day, ensuring closer relationships between companies and consumers and there is no doubt that AI continues in reshaping the marketing in 2020.

References:

Conic, H. (2017) 'The Past, Present and Future of AI in Marketing'. Available at: https://www.ama.org/marketing-news/the-past-present-and-future-of-ai-in-marketing/ (Accessed: 20 February 2020).

Adobe (2018) 'Digital Intelligence Briefing 2018 Digital Trends' [Online]. Available at: https://www.adobe.com/content/dam/acom/uk/modal-offers/pdfs/Econsultancy-2018-Digital-Trends.pdf (Accessed: 20 February 2020).

Kaput, M. (2020) '4 Marketing AI Predictions for 2020'. Available at: https://blog.hubspot.com/marketing/ai-predictions (Accessed: 20 February 2020).

Monetate (2019) 'Personalization Development Study' [Online]. Available at: https://info.monetate.com/rs/092-TQN-434/images/2019_Personalization_Development_Study_US.pdf (Accessed: 20 February 2020).

Roetzer, P. (2019) 'How to Create Smarter Content Strategies with AI'. Available at: https://www.marketingaiinstitute.com/blog/vennli-spotlight (Accessed: 20 February 2020).

Schaub, K. (2019) '4 Ways AI Will Transform Marketing'. Available at: https://blogs.idc.com/2019/10/15/4-ways-ai-will-transform-marketing/ (Accessed: 20 February 2020).